James Effarah

Head of Product at Odicci, where he is building a Gaming-as-a-Service platform that powers playful shopping experiences for enterprise retail brands. I’ve led 0–1 AI, gaming, and eCommerce products at Activision Blizzard, and Bodybuilding.com, and now focus on making enterprise tools intuitive and fun. Through mentoring at Oxford's Saïd Business School and private coaching, he helps aspiring PMs build confidence, clarity, and presence in a rapidly evolving, AI-driven world.