Sonia Araujo

Sonia is a passionate product leader on a mission to bridge business strategy, product management, and people. For her, great product management isn’t just about building features—it’s about driving business success and delivering real impact to customers and industries. She began her career by co-founding an e-learning startup, scaling it and leading it to a successful acquisition before transitioning into life sciences software, where she found her true calling. With deep expertise in B2B SaaS, Sonia thrives on solving complex market challenges, driving the full product lifecycle, and shaping go-to-market strategies that move the needle.